FELFEL ON COURSE FOR GROWTH WITH NEW INVESTOR TONI HILTI FAMILY

Zurich, December 22, 2020 - In December 2020, FELFEL closed a financing round that enables further strategic investments in more growth and new products. The transaction was led by new investor THF from Liechtenstein, backed by the Toni Hilti family. THF is appointing a new board member, Rico Hilti, and an existing one, Stephan Seissl, is stepping down. The Toni Hilti family is a "hands-on" investor with extensive experience in the food sector.

FELFEL has revolutionised employee catering over the last seven years with its intelligent FELFEL fridges. Today, FELFEL is the largest provider of office catering in Switzerland and Liechtenstein (by number of locations served) with over 500 corporate customers. Despite the Corona pandemic, the company was also able to record significant growth in 2020 and enter into new partnerships with companies, especially in the healthcare and manufacturing sectors.

Currently, various solutions are already in test phases, with which FELFEL's culinary offering will be further expanded in 2021. A new fridge solution has already been launched, with which companies with fewer than 50 employees can offer their team fresh and hearty food at the workplace all day long.

FELFEL founder and co-owner Emanuel Steiner: "We are very pleased about the new cooperation with the Toni Hilti family. As family businesses, we share many common values. Our shared vision of the future and a long-term approach promise a fruitful collaboration." Rico Hilti comments: "FELFEL has a great team and a unique business model. FELFEL's innovative fridge solution allows many employers to significantly increase the attractiveness of workplaces and offices in terms of catering. The success so far, even and especially in the difficult year 2020, shows the strengths of the company. We believe in the continuous development and right positioning of the company."

About FELFEL

FELFEL is revolutionising how Switzerland eats at work. Founded in 2014 by Zurich couple Emanuel and Daniela Steiner, the family-owned company now supplies over 500 companies throughout Switzerland with intelligent FELFEL fridges. This enables almost 100,000 employees to enjoy delicious, varied meals and snacks produced in-house and in cooperation with small family businesses.

Driven by the vision of freeing offices from mediocre food and bringing people together during breaks, FELFEL AG today employs over 90 people at two locations in Zurich and Lausanne. The innovative company concept and the two founders have received various awards, including the Swiss Economic Forum Award (2016) and the EY Entrepreneur of the Year Award (2018), and was awarded the label 'SEF. High Potential'.

More about THF and the Toni Hilti family

Behind the Toni Hilti Familientreuhänderschaft (THF) is the Liechtenstein-based Toni Hilti family. The family is an investor with extensive experience in the food sector and was, among other things, the owner of Hilcona, Switzerland's largest convenience manufacturer, until it was sold in its entirety to the long-standing joint venture partner Coop in 2017.

Contact

FELFEL AG
Jessica Lok
pr@felfel.ch