FELFEL founding duo intensifies commitment with Innovation Lab and revival of the retail brand USEGO
FELFEL Founding Duo Intensifies Commitment with Innovation Lab and Revival of the Heritage Retail Brand USEGO
Zurich, November 1, 2023 - In celebration of their 10th anniversary, the founding family of FELFEL is embarking on an expansion of their well-established business model. After engaging in thorough discussions with customers in recent months, during which Daniela and Emanuel Steiner gathered valuable insights into needs and preferences, the FELFEL Innovation Lab is coming to fruition. Under their guidance, groundbreaking product concepts are being crafted for the 1000 corporate sites in Switzerland. Ongoing projects involve diversifying the fresh offerings with dishes like sushi and introducing themed menu weeks. Furthermore, sustainable packaging solutions are being explored and tested as part of this endeavour.
FELFEL is about to initiate testing of an innovative concept under the iconic USEGO brand, with a primary emphasis on production facilities where maintaining high quality meals at an affordable price is paramount. This concept reimagines USEGO as a solution for corporate catering, providing cost-effective, substantial meals sourced from Swiss regional producers, along with timeless snacks and beverages.
In 2022, FELFEL acquired USEGO, a Swiss brand from the 1960s celebrated for its characteristic village shops and iconic slogans such as "good for a good price." Christian Consoni, Head of the Food Industry Division at fenaco and responsible for brand management within the agricultural cooperative, expresses enthusiasm for FELFEL's rejuvenation of the USEGO brand: "We are excited to witness the USEGO brand's revival throughout our value chain - de la terre à la table. fenaco's expertise lies in the processing and distribution of Swiss food products, which opens the door to exciting collaborative opportunities." Emanuel Steiner further remarks, "USEGO embodies the principle 'From the worker, for the worker.' It is a gratifying experience to finally cater to this market segment with a purpose-built product."
About FELFEL
FELFEL is dedicated to revolutionising the eating habits in Swiss workplaces. The company offers its innovative catering concept to more than 1000 workplaces in Switzerland and Liechtenstein. All the dishes provided are sourced from local family businesses and small producers.
In 2021, FELFEL launched its own office coffee brand, Gavetti. In 2023, the company opened a location in New York, where, under the leadership of a local team, it will begin serving its inaugural customers in January 2024. FELFEL has earned several accolades, including the Swiss Economic Forum Award in 2016 and the EY Entrepreneur of the Year Award in 2018. The leadership of FELFEL is under the stewardship of co-CEOs Anna Grassler and Emanuel Steiner, who is also the founder of the company. Additionally, Daniela Steiner is the co-founder and serves as the Creative Director, while Jürg Schläpfer holds the positions of CFO and COO.
Contact
FELFEL AG
Jessica Lok
pr@felfel.ch