Raphael Gugerli becomes CEO of FELFEL
RAPHAEL GUGERLI BECOMES CEO OF FELFEL
Zurich & Lausanne, October 24, 2024 - The Swiss family-owned company FELFEL appoints Raphael Gugerli as Chief Executive Officer,
effective January 6th, 2025. With this decision, the company is setting the course for its next
growth phase.
Raphael Gugerli brings more than 20 years of leadership experience in the food and consumer goods industry, as well as extensive strategic expertise. He has spent 25 years in the French- speaking part of Switzerland (Romandie) and over 20 years in German-speaking Switzerland and abroad. In the past, Raphael Gugerli has successfully led major transformation and expansion projects and is also known for his strong leadership and innovation skills. "It is a great honor for me to lead FELFEL into a new era as CEO starting next year. Since our first encounter, I have been impressed by this passion-driven family business due to its lived values, high quality standards, customer focus, and appreciation for employees. I am convinced that we can further expand our product offerings for our corporate clients going forward in the areas of office food and coffee. I am very much looking forward to an enriching and exciting time with the active founders and their team."
Emanuel Steiner, founder and current CEO, says: "The appointment of Raphael is an important milestone for our customers and for FELFEL, and a significant investment in a sustainable future. Raphael brings the right mindset and the necessary experience to further professionalize the company and consistently focus on our customers. Daniela and I are very much looking forward to working with him."
Anna Grassler, who has co-led the company in recent years alongside founders Daniela and Emanuel Steiner and CFO Jürg Schläpfer, left FELFEL this summer. We sincerely thank her for her significant contribution and dedication.
Note: The full CV of Raphael Gugerli is available HERE - High-resolution images can be downloaded HERE. Press inquiries can be directed to pr@felfel.ch.
ABOUT FELFEL
FELFEL is a Swiss family-owned company founded in 2013. The company is known for its smart 'FELFEL' refrigerators and its coffee offering 'Gavetti' in the corporate catering market. FELFEL has established itself as an innovative pioneer in the food-tech sector in recent years. The company now serves around 1,000 locations in Switzerland and employs 150 people. In 2017, it expanded into Western Switzerland and opened an office in Lausanne, where it has seen strong growth in recent years. In 2022, FELFEL acquired Migros subsidiary Snäx, a smart fridge service established in German-speaking Switzerland, and fully integrated it into FELFEL's product lines. In the spring of 2024, FELFEL launched a pilot project in New York City.
Contact
FELFEL AG
Jessica Lok
pr@felfel.ch